成片拆解
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冰箱广告:新鲜尽在掌握
10 秒写实广告短片,怎么做出来的?

竖屏家电广告:参考图锁定冰箱造型,揭示→开门冷雾→食材宏观→冷气环流→关门英雄镜头。成片 9:16 竖屏,不进胶片条,只出现在列表与详情。

套路 · 产品广告10秒 · 5 节拍9:16 竖屏 · 不进胶片条1 张产品参考图奢华家电广告风格

钩子在哪

时间为抽帧估计

结构:推近开门 → 食材微距 → 冷气流动 → 标语

看完成片再对照:这条片子靠什么在几秒内抓住人。点时间可跳到成片对应位置。

开场钩子

昏暗的高级厨房里一台黑色对开门冰箱,镜头缓缓推近,前 1.5s 只有门缝的光。

过程怎么推进

约 2.5s 冰箱门打开,冷雾涌出;约 4s 生菜、约 4.5s 带水珠的番茄、约 5s 玻璃瓶牛奶的微距。

关键画面

约 6–7.5s 蓝色光带在各层架子间流动,把「保鲜气流」画出来。

结尾怎么收

约 8s 门关上,约 8.5s 冰箱上方出「FRESHNESS.」,约 9s 补上「PERFECTED.」。

跟做照抄这一点

把看不见的卖点(冷气)做成可见的蓝色光带,标语分两拍出字。

三步搞懂

别急着上视频模型。这个片子的秘密是:先把角色和场景锁死,再一次生成 5 个镜头。

1

读懂产品广告节奏

揭示(暗转亮推镜)→开门冷雾(慢镜雾气)→新鲜宏观(食材凝露)→冷气环流(可视化气流)→英雄收束(缓推高光)。核心是产品外形一致性(exact from REF01)+ 克制真实冷雾(勿粒子爆炸)+ 无人手。

2

准备参考图与设置

上传 REF01 产品参考图锁定冰箱造型(形状、门把、颜色、标志、控制面板)。9:16 竖屏 · 10s · 打开声音(奢华环境音)。

3

粘贴完整提示词

保持 exact refrigerator design from reference;反光高级;雾气克制;食材细节真实;可带文案 FRESHNESS. PERFECTED.;负面提示:无人手/无产品变形/无重复冰箱/无卡通感。

步骤一 · 做出这 1 张参考图

推荐用 GPT Image / 同等图模,比例 4:3。每张点开即可复制完整英文提示词。

REF01

冰箱产品参考

锁定造型 · 提示词要求 Exact design

第 1 步
冰箱产品参考
▸查看完整出图提示词(点击复制区)
复制
(无单独出图词;此参考图仅用于锁定产品造型,提示词中已要求 Use the exact refrigerator design from the uploaded reference image)

步骤二 · 5 镜头故事板(人话版)

方便你对照成片理解每一镜在干什么。

  1. Shot 1 — 00:00–00:02 产品揭示:奢华厨房中冰箱由暗转亮,推镜贴近。教练提示:先锁产品外形一致;反光要高级。
  2. Shot 2 — 00:02–00:04 开门冷雾:双门慢镜打开,冷雾涌出。教练提示:雾气克制真实,别粒子爆炸。
  3. Shot 3 — 00:04–00:06 新鲜宏观:果蔬乳品饮料宏观,凝露与冷雾。教练提示:食欲细节;产品比例不变形。
  4. Shot 4 — 00:06–00:08 冷气环流:冷气在食材间均匀流动的可视化。教练提示:用细微气流粒子,勿喧宾夺主。
  5. Shot 5 — 00:08–00:10 英雄收束:门缓缓关合,缓推英雄镜头与高光。教练提示:可带文案 FRESHNESS. PERFECTED.;无人手。
关键约束:exact fridge from REF01(形状/门把/颜色/标志一致);克制真实冷雾(勿粒子爆炸);无人手/无产品变形/无重复冰箱;9:16 竖屏不进胶片条;来源 HeyRu0by。

步骤三 · 完整视频提示词

直接全选复制到 Seedance。@Image 1–1 必须对应上面 REF 编号。

GEN 01

Fridge Commercial · FRESHNESS. PERFECTED. · 10s · 9:16

推测家电广告模型 · 9:16 竖屏 · 产品参考图

复制
Create a premium 10-second vertical 9:16 refrigerator commercial, photorealistic 8K, ultra-realistic product cinematography, luxury home-appliance advertising style. Use the exact refrigerator design from the uploaded reference image. Preserve the exact shape, proportions, doors, handles, color, finish, logo, control panel, and all visible details. No redesign, no extra logos, no distorted text, no duplicate refrigerator.

CONCEPT: REVEAL → OPEN → COLD AIR → FRESH FOOD → HERO

01 | 0–2s — PRODUCT REVEAL
A sleek modern refrigerator stands in a luxurious contemporary kitchen. Dramatic dark-to-bright lighting slowly reveals the refrigerator, with elegant reflections across its premium surface. Camera makes a smooth cinematic push-in toward the product.

02 | 2–4s — DOOR OPEN
The refrigerator doors open smoothly in slow motion. A soft burst of cool mist escapes from inside, creating a fresh and refreshing visual effect. Camera moves closer toward the interior.

03 | 4–6s — FRESHNESS MACRO
Extreme macro shots of perfectly chilled fresh fruits, vegetables, milk bottles, and beverages arranged beautifully inside. Subtle cold mist, crisp textures, realistic condensation, bright premium lighting.

04 | 6–8s — COOLING POWER
Visualize powerful cold air circulating evenly throughout the refrigerator. Subtle flowing air particles move around the food while everything remains perfectly fresh and chilled. Smooth cinematic camera movement.

05 | 8–10s — HERO SHOT
Doors gently close. The refrigerator becomes the complete hero in the center of the luxury kitchen. Camera performs a slow elegant push-in while premium highlights glide across the surface.

ON-SCREEN TEXT:
"FRESHNESS. PERFECTED."

FINAL FRAME:
Clean premium refrigerator hero shot, centered composition, elegant lighting, subtle reflections, luxury commercial finish.

STYLE: Photorealistic, ultra-detailed, cinematic lighting, realistic materials, premium appliance commercial, smooth camera motion, shallow depth of field, high-speed macro details, natural reflections, 8K quality, polished luxury advertising aesthetic.

NEGATIVE PROMPT:
No people, no hands, no warped refrigerator, no changing product design, no extra doors, no duplicate appliance, no floating objects, no distorted food, no fake branding, no misspelled text, no watermark, no cartoon look, no CGI-looking plastic, no flickering, no unstable geometry.

这是 Demo

当前是单页静态站:视频 + 指引 + 可复制提示词。后面可以做成多教程列表、账号、收藏提示词、一键复制、手机竖屏版等。

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