成片拆解
来源 · Ima Studio

樱桃饮料日系广告 · 四个女孩鱼眼开场与碰罐 · Seedance 2.5
30 秒产品广告短片,怎么做出来的?

Ima Studio 官方示例:一张樱桃饮料罐产品图,Seedance 2.5 参考图生视频,四个日系女孩拍饮料广告。

套路 · 产品广告30秒 · 产品广告16:9 画幅Seedance 2.5 · 参考图生视频1 张产品图平台官方示例

钩子在哪

时间为抽帧估计

结构:鱼眼递吸管 → 穿圆洞进走廊 → 墙洞递罐喝一口 → 俯拍传罐 → 微距插入 → 仰拍大笑 → 碰罐 → 产品定格

看完成片再对照:这条片子靠什么在几秒内抓住人。点时间可跳到成片对应位置。

开场钩子

第 0 秒鱼眼超广角:樱桃饮料罐顶在画面正前方,黑色波波头女孩在后面探身,手指捏着吸管往镜头推,约 2.4s 吸管擦过镜头。

转场怎么接

约 2.4–3.2s 甩镜到一个红色圆洞,镜头穿过去进入粉白瓷砖走廊,四人穿酒红色走向镜头;约 6.5s 有人把罐子从墙上的圆洞递出去,下一镜落到另一个女孩手里,她用吸管喝一口。

中段怎么推进

约 10.5–13.3s 俯拍四人躺在红色圆台周围传罐;两颗樱桃滚过台面;约 15.5–19s 连续微距:罐顶字样、指尖拿罐、樱桃掰开、罐身水珠。

结尾怎么收

约 19–24.3s 地面鱼眼仰拍,四人低头看镜头大笑;约 24.3s 红色舞台落日大圆灯下四人各拿一罐碰在一起;约 26.8s 切纯色背景产品定格到结尾。

跟做照抄这一点

提示词先用一段 ACTIVE REFERENCE 把产品图写死(形状、吸管、标志、标签都要保持),再按镜头逐段写:每段开头就是转场方式(WHIP CUT / MATCH CUT)加视角度数(107°、84°、18°、29°),最后单独一段是产品定格。

三步搞懂

别急着上视频模型。这个片子的秘密是:先把角色和场景锁死,再一次生成 11 个镜头。

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第一步:准备一张产品图

这是 Ima Studio 社区里官方账号发的画布帖。视频节点只接了一张上传的樱桃饮料罐产品图(1200×1600),没有故事板,也没有参考视频。画布上另一组节点是拿成片截图 + GPT Image 2 做封面(提示词只有一句「做封面、加标题 Cherry Juice Ad」),和出片无关。

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第二步:选模型与画幅

节点参数:Seedance 2.5、16:9、30 秒、720p、开启音频、不加水印。成片 1280×720、24fps、约 30.0 秒,没看到水印。声音:全程日系电子流行乐,带女声切片和拍手;约 22.8–27s 有女声齐喊,语音识别听着像「SIPPO Cherry」,和提示词写的齐喊一致(语音识别判断,未人工试听)。与提示词不符:提示词写的是粉色纸盒装 SIPPO Cherry、还强调「绝不能变成罐子」,但产品图和成片都是 MADAME CHERRY 易拉罐,罐身字和齐喊的品牌名对不上;提示词要求开场「不要鱼眼气泡」,成片开场和仰拍都是明显的圆形鱼眼。

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第三步:粘贴完整提示词

把下方英文提示词整段粘贴,并把你的产品图作为第 1 张参考图。第一段里那串 <@json>…</@json> 是 Ima Studio 画布里 @ 参考图时自动生成的引用标记,换别的平台时改成你的 @图片1 即可;<<<image_1>>> 指的也是这张产品图。其余依次是:产品保持规则、四个女孩的造型、首帧要求、逐镜头动作与视角度数、灯光、物理和 AUDIO(电子流行乐、齐喊品牌名、结尾两音符音效)。

步骤一 · 做出这 1 张参考图

推荐用 GPT Image / 同等图模,比例 4:3。每张点开即可复制完整英文提示词。

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@Image1 · 产品参考图(樱桃饮料罐)

画布里上传的原图(1200×1600),视频节点唯一的输入图;图上是 MADAME CHERRY 易拉罐,不是提示词里写的 SIPPO 纸盒

第 1 步
@Image1 · 产品参考图(樱桃饮料罐)
▸查看完整出图提示词(点击复制区)
复制
原帖未附提示词;这是作者上传给视频节点的产品参考图(实拍产品照,不是在画布里生成的)。

步骤二 · 11 镜头故事板(人话版)

方便你对照成片理解每一镜在干什么。

  1. Shot 1 — 0–2.4s 鱼眼超广角:易拉罐在前景,黑色波波头女孩在后面探身,捏着吸管推向镜头,吸管擦过镜头。
  2. Shot 2 — 2.4–3.2s 甩镜:红色圆洞填满画面。
  3. Shot 3 — 3.2–6.5s 穿过圆洞:粉白瓷砖走廊,四个女孩穿酒红色走向镜头,两侧有巨大樱桃雕塑,镜头后退跟拍。
  4. Shot 4 — 6.5–7.5s 墙上的圆洞里递出易拉罐,推到镜头前。
  5. Shot 5 — 7.5–10.5s 红色复古隔间:棕色短发女孩双手捧罐用吸管喝,闭眼后抬眼看镜头。
  6. Shot 6 — 10.5–13.3s 正俯拍:四人躺在红色圆台周围,手传手递罐子。
  7. Shot 7 — 13.3–15.5s 两颗樱桃滚过红色台面。
  8. Shot 8 — 15.5–19s 微距插入:罐顶「SEM AÇÚCAR」字样和吸管、指尖拿起罐子、樱桃掰开露出果汁、罐身水珠和樱桃图案。
  9. Shot 9 — 19–24.3s 地面鱼眼仰拍:四人围着罐子,镜头上升,她们低头看镜头、大笑。
  10. Shot 10 — 24.3–26.8s 红色舞台和落日条纹大圆灯:四人各拿一罐,凑到中间碰罐。
  11. Shot 11 — 26.8–30s 奶油到粉色渐变背景:镜面小台上的易拉罐和两颗樱桃,缓慢推近定格。
关键约束:产品必须每一镜都和产品图一模一样(形状、吸管、标志、标签),画面里除了产品本身的字不出现别的文字;四个女孩的脸和酒红色造型全片不变;每一镜都换一个新点子,用甩镜、匹配转场、硬切接起来;最后留一段较长的产品定格。提示词里的产品名和产品图对不上时,模型跟的是图。这是平台官方示例。

步骤三 · 完整视频提示词

直接全选复制到 Seedance。@Image 1–1 必须对应上面 REF 编号。

GEN 01

“Cherry Juice Ad” · Japanese Cherry Drink Commercial

Seedance 2.5 · Ima Studio 社区画布视频节点英文完整提示词 · 1 张产品图

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SCENE CONTEXT

A premium 30-second Japanese commercial for <@json>{"type":"file","id":"https://ima-ga.esxscloud.com/webAgent/privite/2026/08/24/1787559005686_1946162980622026752_6a5d378525844b69bc8d7e22575a77bf.jpg","name":"749addbde9565397…","metaId":"online-9fgVpcc6hUqBvTPz967Cu","trigger":"@","url":"https://ima-ga.esxscloud.com/webAgent/privite/2026/08/24/1787559005686_1946162980622026752_6a5d378525844b69bc8d7e22575a77bf.jpg","fileType":"image","cover_url":""}</@json>,cherry juice: playful, surreal, fashion-forward and highly polished. Energetic pacing, wide-angle intimacy, colorful Japanese advertising language and inventive graphic transitions. Create original scenes, choreography, styling and compositions.

ACTIVE REFERENCE

<<<image_1>>> is the exact product reference and the visual source of truth. Preserve the small rectangular matte pink drink carton, its proportions, folded top, white bendable straw, striped sunset symbol, dark cherry-red SIPPO logo, Cherry label and two smiling cherries with green stems. Keep the packaging recognizable and unchanged in every shot. It remains a carton and never becomes a can, bottle or plastic container.

CHARACTERS

Four strikingly beautiful adult Japanese women, 22–28, with distinctive editorial identities: a sharp black bob with graphic eyeliner, a long raven ponytail with burgundy ribbons, a softly curled copper-brown bob, and sleek waist-length black hair with blunt bangs. Sophisticated Tokyo fashion styling in cherry red, powder pink, ivory and small chrome accents. Expressive eyes, charismatic micro-expressions, natural skin texture and believable friendship chemistry. Their faces remain attractive and anatomically stable during all wide-angle shots.

FIRST FRAME

The first visible frame already contains the SIPPO Cherry carton in the extreme foreground and the lead woman directly behind it. The carton fills the lower center of the frame while its complete front panel remains readable. No empty establishing shot and no delayed product reveal.

FORMAT MODE

A controlled multi-shot commercial with precisely motivated HARD CUTS, MATCH CUTS and WHIP CUTS. Every shot introduces a new visual idea while preserving the same product design, character identities, wardrobe continuity and cherry-pink color world. Energetic pacing with one longer final packshot.

ACTION AND CAMERA SEQUENCE

OPENING SHOT — 107° wide rectilinear view. The camera sits only 60 cm above a glossy powder-pink table, 70 cm from the product. The carton looms large in the immediate foreground while the lead woman leans toward the lens from midground, smiles mischievously and points directly at the straw. A rapid physical tabletop push-in ends with the straw passing close above the lens. Straight lines remain straight, with dynamic perspective but no fisheye bubble.

WHIP CUT — A cherry-red circular portal fills the frame. The camera bursts through it into a surreal Tokyo-inspired studio street built from cream walls, pink tiles, chrome rails and oversized round cherry sculptures. All four women stride toward camera in synchronized formation. Use an 84° classic wide field of view, camera at waist height moving backward on a stabilized dolly. Their foreground hands and fashion accessories feel large and energetic while faces remain near the center and flattering.

MATCH CUT — One woman passes the SIPPO carton through a round opening in a wall. The package crosses the lens and emerges into the hands of another woman in a completely different set: a polished retro Japanese photo booth in burgundy and pale pink. The camera performs a fast 180-degree orbit around her as she takes a refreshing sip through the straw and gives an unexpected confident side-eye to camera.

OVERHEAD SHOT — Perfect top-down view of the four women lying in a clean radial composition around a giant circular cherry-red platform. They pass the carton clockwise from hand to hand. The camera rotates gently in the opposite direction. Two real cherries roll across the platform and create a practical match transition.

PRODUCT SENSORY INSERTS — Controlled rapid macro cuts: tiny cold condensation beads sliding down the matte pink carton; the flexible ridges of the white straw bending naturally; fingertips lifting the package; a dark red cherry splitting open with glossy juice; the two smiling cherry characters and SIPPO logo remaining clean and faithful to <<<image_1>>>. Use 18° detail optics with precise rack focus and crisp commercial highlights.

LOW-ANGLE HERO SHOT — 107° wide rectilinear view from floor height. The four women form a loose diamond around the product pedestal. The lead steps across the lens, then the camera cranes rapidly upward between them as they turn and look directly into camera. Hair, fabric and jewelry react naturally with delayed physical motion. Their expressions shift from cool editorial confidence into spontaneous laughter.

FINAL GROUP SHOT — 84° wide view on a glossy cherry-red stage beneath an enormous soft circular light resembling the striped sunset symbol on the packaging. The camera makes a fast curved dolly move around the group. Each woman holds one identical SIPPO Cherry carton, then they bring the packages toward the center for a playful synchronized toast. Every carton remains correctly scaled and visually identical to <<<image_1>>>.

FINAL PACKSHOT — HARD CUT to a pristine cream-to-pink studio background. One exact SIPPO Cherry carton stands upright on a small mirror-polished pedestal, front panel facing camera. Two fresh cherries rest beside it. The white straw bends elegantly toward screen-right. A slow 29° short-telephoto push creates subtle premium parallax while the product stays razor-sharp. Hold this final composition long enough for clear brand recognition.

LIGHTING AND IMAGE QUALITY

High-end Japanese beauty-commercial lighting: large soft overhead source, clean pearlescent skin highlights, crisp cherry-red edge light and controlled reflections. Bright commercial exposure with rich burgundy reds, powder pink, warm cream and small chrome accents. The product receives its own precise soft key and remains the brightest, cleanest object whenever visible. Premium photorealistic footage, ARRI Alexa 35 texture, sharp art direction, subtle natural grain, polished color separation, high dynamic range and pristine advertising finish.

PHYSICS

Every package has consistent cardboard stiffness, weight and scale. Fingers create believable pressure against the carton. The straw bends only at its flexible ridges. Condensation follows gravity and leaves tiny wet trails. Hair, clothing, rolling cherries and camera-adjacent gestures have realistic inertia, contact and follow-through.

AUDIO

Original upbeat Japanese electro-pop and Shibuya-kei-inspired track with playful female vocal chops, punchy bass, handclaps and sparkling synth accents; no borrowed melody. Precisely synchronized camera-shutter clicks, straw flex, soft carton taps, cherry rolls, fabric swishes, fast transition whooshes and a clean refreshing sip. At the final group toast, the women joyfully chant together: “SIPPO Cherry!” The packshot ends with a short, memorable two-note sonic logo. No extra dialogue and no subtitles.

这是 Demo

当前是单页静态站:视频 + 指引 + 可复制提示词。后面可以做成多教程列表、账号、收藏提示词、一键复制、手机竖屏版等。

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