成片拆解
来源 · Ima Studio

唇釉 Y2K 美妆广告 · 四人团队拍广告里的广告 · Seedance 2.5
30 秒美妆广告短片,怎么做出来的?

Ima Studio 官方示例:一张唇釉产品图,Seedance 2.5 参考图生视频,四人 Y2K 摄影棚拍唇釉广告。

套路 · 产品广告30秒 · 美妆广告16:9 画幅Seedance 2.5 · 参考图生视频1 张产品图平台官方示例

钩子在哪

时间为抽帧估计

结构:亚克力下仰拍 → 穿粉圈拉出摄影棚 → 摆产品 → 涂唇肖像 → 微距拉丝 → 四格肖像 → 看手机 → 产品定格

看完成片再对照:这条片子靠什么在几秒内抓住人。点时间可跳到成片对应位置。

开场钩子

第 0 秒从透明亚克力板下面往上拍:四个穿撞色衣服的女孩俯身看镜头,拿着彩色道具在板上画粉色圆圈和啫喱条纹。

转场怎么接

约 4–6.3s 镜头穿过粉色圆圈往后拉,露出蓝色 Y2K 摄影棚,四人各就各位;约 6.3s 圆圈对上产品,蓝衣女孩把蓝管粉盖的唇釉放到台子上。

中段怎么推进

约 8.3–12.5s 粉蓝绸布前的美妆肖像,她把唇釉涂上嘴唇;约 12.5–18s 微距:盖子拧开、涂头挂着粉色啫喱拉丝、涂过嘴唇、水光唇特写。

结尾怎么收

约 18–20s 四人撞色四格同屏;约 20–24s 橙衣女孩举手机,四人凑过来看;约 24s 手机画面变成实物产品照,泡泡和粉色啫喱围着产品定格到结尾,同时女声念广告词。

跟做照抄这一点

提示词分成 8 个 BEAT,每个 BEAT 之间写清转场(WHIP CUT、MATCH CUT、HARD CUT…),前半段玩闹、后半段干净聚焦产品;视角按场景分四档写死(107° 开场、47° 群像、29° 肖像、18° 微距),结尾只给一句女声口播。

三步搞懂

别急着上视频模型。这个片子的秘密是:先把角色和场景锁死,再一次生成 9 个镜头。

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第一步:准备一张产品图

这是 Ima Studio 画布里公开的官方示例项目。视频节点只接了一张上传的唇釉产品图(1200×1371,四支不同颜色的 rhode 唇釉),没有故事板。提示词里写了「@Video1 只做节奏参考」,但画布里并没有接参考视频。另一组节点是拿成片截图 + GPT Image 2 做封面(提示词只有一句加标题 Lip Balm Ad),和出片无关。

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第二步:选模型与画幅

节点参数:Seedance 2.5、16:9、30 秒、720p、开启音频、不加水印。成片 1280×720、24fps、约 30.0 秒,没看到水印。声音:全程轻快电子放克音乐;约 25–29s 有英文女声口播「Hydrate, Plump, Protect, SPF 35, Bounce.」,和提示词一致(语音识别判断,未人工试听)。与提示词不符:提示词写的产品是 Bounce 唇部精华,成片里管身印的却是产品图上的 rhode,口播又念 Bounce;提示词要四人一个接一个的单人肖像,成片做成了一张四格同屏。

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第三步:粘贴完整提示词

把下方英文提示词整段粘贴,并把你的产品图作为 @Image1。提示词依次是:场景设定、参考图说明(@Image1 是产品,@Video1 只借节奏;没有参考视频就删掉这段)、四个女孩的造型、首帧、剪辑方式、8 个 BEAT 的动作、视角度数、灯光、物理和 AUDIO(电子放克音乐、结尾一句女声口播)。记得把产品名换成你图上的品牌。

步骤一 · 做出这 1 张参考图

推荐用 GPT Image / 同等图模,比例 4:3。每张点开即可复制完整英文提示词。

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@Image1 · 产品参考图(唇釉)

画布里上传的原图(1200×1371),视频节点唯一的输入图;图上是四支 rhode 唇釉,不是提示词里写的 Bounce

第 1 步
@Image1 · 产品参考图(唇釉)
▸查看完整出图提示词(点击复制区)
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原帖未附提示词;这是作者上传给视频节点的产品参考图(实拍产品照,不是在画布里生成的)。

步骤二 · 9 镜头故事板(人话版)

方便你对照成片理解每一镜在干什么。

  1. Shot 1 — 0–4s 透明亚克力板下仰拍:四个女孩俯身看镜头,拿彩色道具,在板上画粉色圆圈和啫喱条纹。
  2. Shot 2 — 4–6.3s 镜头穿过粉色圆圈往后拉:蓝色 Y2K 摄影棚,镀铬管道和粉色面板,四人各站一处。
  3. Shot 3 — 6.3–8.3s 蓝衣女孩把蓝管粉盖的唇釉放到蓝色台子上。
  4. Shot 4 — 8.3–12.5s 粉蓝绸布前的长发女孩肖像:拿起唇釉涂嘴唇,看向镜头。
  5. Shot 5 — 12.5–15s 微距:粉色盖子拧开,涂头挂着一滴粉色啫喱拉丝。
  6. Shot 6 — 15–18s 嘴唇大特写:涂头滑过嘴唇,最后是水光唇。
  7. Shot 7 — 18–20s 四格同屏:蓝、橙、玫红、黄四个女孩正面肖像。
  8. Shot 8 — 20–24s 橙衣女孩举着手机,四人凑过来看屏幕上的美妆照,镜头推向手机。
  9. Shot 9 — 24–30s 手机画面变成实物产品照:蓝色唇釉管和玫红包装盒立在蓝色台上,粉色啫喱溅起、泡泡漂浮,定格约 6 秒,女声念广告词。
关键约束:产品每一镜都要和产品图一致(形状、颜色、标志);四个女孩的脸、发型和撞色衣服全片不变,不出现第五个人;前半段玩闹快切,后半段干净、聚焦产品;结尾产品定格留够时间并给后期加字留空;只有结尾一句口播,不加字幕。提示词里的品牌名和产品图对不上时,模型跟的是图。这是平台官方示例。

步骤三 · 完整视频提示词

直接全选复制到 Seedance。@Image 1–1 必须对应上面 REF 编号。

GEN 01

Lip Balm Ad · Y2K Beauty Studio Commercial

Seedance 2.5 · Ima Studio 画布视频节点英文完整提示词 · 1 张产品图

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SCENE CONTEXT

A 30-second premium beauty commercial for Bounce Vita Tinol Bounce Balloon Lip Serum SPF 35. Four adult Korean women form a bold, playful creative team inside a vibrant Y2K beauty studio. The concept moves from an unexpected behind-the-scenes hook into a polished “commercial inside the commercial,” then ends with a luxurious product packshot.

ACTIVE REFERENCES

@Image1 is the exact product reference and the source of truth for the blue tube, pink cap, grooved applicator, metallic pink package, proportions, colors, logo, and label design. Every product appearance must match @Image1 exactly. All visible packaging lettering stays sharp and recognizable.

@Video1 is inspiration only for the energetic pacing, unusual transparent-surface opening, behind-the-scenes reveal, ad-within-an-ad structure, playful team chemistry, smartphone review moment, and clean final packshot. Create an original commercial with different casting, wardrobe, studio design, actions, compositions, transitions, and shot order.

CHARACTERS

Exactly four adult Korean women appear, each with a clearly different face, hairstyle, silhouette, personality, and bright color-coded outfit:

Woman A — sharp black bob, cobalt-blue structured mini dress with a glossy pink belt, silver ear cuffs, confident creative-director energy.

Woman B — high ponytail, saturated tangerine oversized pantsuit with sky-blue accessories, expressive and energetic producer.

Woman C — long soft waves, sculptural hot-pink top with violet trousers, glossy lips, charismatic beauty talent.

Woman D — short pixie cut, sunflower-yellow cropped jacket over a turquoise outfit, playful stylist energy.

Their identities, wardrobes, hairstyles, and colors remain consistent throughout the entire commercial. No additional people appear.

FIRST FRAME AND SPATIAL BLOCKING

The first visible frame already contains all four women leaning over a transparent acrylic surface directly above the camera. Their faces occupy four different zones of the frame and remain individually readable. They look down into the lens while drawing inflated circles and sweeping glossy pink serum-like streaks across the acrylic. One hand wipes a clear opening directly over the lens, creating the first transition.

FORMAT MODE

Controlled multi-shot commercial with fast, precise HARD CUTS, MATCH CUTS, WHIP CUTS, and practical foreground wipes. The first half is energetic and playful; the second half becomes cleaner, more sensual, and product-focused. Every cut advances from creative process to beauty result to product payoff.

ACTION TIMING

BEAT 1 — Ultra-wide under-glass hook. All four women peer through the transparent surface, rapidly moving bright props and glossy pink swatches around the lens. Their gestures feel coordinated but spontaneous.

WHIP CUT

BEAT 2 — The camera quickly pulls backward and reveals an original saturated Y2K studio: cobalt-blue walls, translucent pink panels, chrome furniture, circular lights, oversized inflatable shapes, and a glossy product table. Each woman performs a different role while staying visually distinct.

MATCH CUT

BEAT 3 — A pink circular serum mark becomes the round pink cap of the real @Image1 product. Woman A places the exact tube onto a cobalt pedestal. Woman B rotates a light. Woman D adjusts a translucent backdrop. The product remains stable and never changes shape.

HARD CUT

BEAT 4 — Polished finished-ad portrait of Woman C against flowing cobalt and hot-pink fabric. She twists off the pink cap, reveals the grooved applicator, and applies one smooth layer of glossy pink serum to her lips. Her skin remains natural and detailed; the lips gain a hydrated mirror-like shine.

INSERT CUT

BEAT 5 — High-end macro sequence: the cap clicks open, the grooved applicator catches a controlled bead of translucent pink serum, the gel stretches with realistic viscosity, then glides across the lips. Follow with an extreme close-up of the finished glossy lip texture.

SMASH CUT

BEAT 6 — Each woman receives one rapid color-coded hero portrait: blue, orange, magenta-violet, then yellow-turquoise. Their poses and expressions are different—calm confidence, energetic excitement, glamorous focus, playful satisfaction. The rhythm follows the music without repeating the reference video’s compositions.

HARD CUT

BEAT 7 — The four women gather around a smartphone held by Woman B. The screen shows the finished beauty portrait and exact @Image1 product, not a generic substitute. They exchange quick approving reactions while the camera makes a weighted handheld push-in.

MATCH CUT

BEAT 8 — The glowing product image on the phone expands into the final physical packshot. The exact blue-and-pink tube and metallic pink package from @Image1 stand on a glossy cobalt pedestal surrounded by controlled pink gel ripples, translucent bubbles, chrome spheres, and soft star-shaped highlights. The tube remains front-facing with the Bounce identity readable. Hold the final composition long enough for brand recognition and leave clean negative space for typography added in post-production.

OPTICS AND CAMERA

Hook: 107° diagonal field of view, camera directly beneath the acrylic, 0.5 meters from the faces, immersive rectilinear perspective.

Studio reveal and group moments: 47° standard-normal field of view, physical dolly movement, natural proportions, controlled handheld weight.

Beauty portraits: 29° short-telephoto field of view, camera 4 meters away, stable flattering facial proportions and soft background compression.

Product and lip details: 18° macro-telephoto character, razor-sharp product surfaces and serum texture, shallow creamy background separation.

LIGHTING

Bright premium beauty lighting with saturated cyan, cobalt, fuchsia, tangerine, and warm yellow accents. Soft frontal key light preserves natural Korean skin tones and eye detail, while colored edge lights separate each wardrobe from the background. Product shots use crisp specular highlights that reveal the matte blue tube, glossy pink cap, metallic package, applicator grooves, and wet serum texture without clipping the label.

PHYSICS

Hands maintain believable contact with the tube, cap, phone, and studio props. The cap twists with visible resistance and releases with a precise click. The serum behaves as a thick glossy gel with surface tension, controlled stretching, gravity, adhesion, and realistic residue. Hair and fabric react naturally to body motion. Product geometry, branding, scale, and colors remain identical to @Image1 in every shot.

AUDIO

Upbeat premium electro-funk track with a warm analog bass line, glossy pop percussion, handclaps, and playful Y2K synth accents. Synchronize cuts with the beat. Add tactile glass wipes, marker squeaks, fabric swishes, camera shutter clicks, a crisp cap twist, a soft applicator glide, bubble pops, and a final low glossy impact.

One clean, confident female English voice-over during the final product sequence:
“Hydrate. Plump. Protect. SPF thirty-five. Bounce.”

No additional dialogue. No subtitles or autogenerated advertising copy. Only the authentic product lettering from @Image1 appears inside the generated footage.


这是 Demo

当前是单页静态站:视频 + 指引 + 可复制提示词。后面可以做成多教程列表、账号、收藏提示词、一键复制、手机竖屏版等。

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