成片拆解
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MADAME CHERRY 樱桃饮料广告 · 东京四人时装风
30 秒时尚写实短片,怎么做出来的?

四个日本女生在走廊喝樱桃饮料,俯拍、樱桃微距、干杯收尾,30 秒日式时装风饮料广告。

套路 · 产品广告30秒16:9 画幅OpenArt · WAN 3.01 张产品图饮料广告

钩子在哪

时间为抽帧估计

结构:前景饮料罐 → 四个女生走廊登场 → 喝一口 → 俯拍 → 樱桃与微距 → 大笑干杯 → 产品收尾

看完成片再对照:这条片子靠什么在几秒内抓住人。点时间可跳到成片对应位置。

开场钩子

第 0 秒粉色樱桃罐立在画面前景。

登场

约 4–7s 四个日本女生站在走廊里;约 8–10s 其中一人喝一口。

中段

约 12–13s 俯拍四人;约 14–18s 樱桃滚落和饮料微距。

结尾

约 20–25s 四人大笑、举罐干杯;约 26–30s 产品收尾。

跟做照抄这一点

提示词按「场景背景 → 参考图 → 人物 → 镜头」分段写,明确要求硬切、匹配剪辑和甩镜,所以 30 秒里节奏很快。

三步搞懂

别急着上视频模型。这个片子的秘密是:先把角色和场景锁死,再一次生成 7 个镜头。

1

第一步:准备产品图

作者在自回复里附了一张 MADAME CHERRY 粉色樱桃罐产品图,没有附生图提示词。这张图和站内另一篇 Ima Studio 樱桃罐广告用的是同一张图,提示词也是同一份的精简版,可能来自同一个广告比赛命题,但两条视频是分别生成的。

2

第二步:选模型与画幅

作者用 OpenArt 上的阿里 WAN 3.0 生成。成片 1920×1080(16:9)、30fps、30 秒,没有水印。注意两处对不上:提示词写的是 SIPPO 粉色纸盒,成片和产品图却是 MADAME CHERRY 易拉罐;提示词要求干杯时齐喊「SIPPO Cherry!」,语音识别没听到这句(未人工试听)。

3

第三步:粘贴完整提示词

把下方提示词整段粘贴,上传产品图。提示词依次写场景背景、参考图要求、四个人物、镜头和剪辑、声音。如果你的产品是罐装,记得把提示词里纸盒的描述改成罐子。

步骤一 · 做出这 1 张参考图

推荐用 GPT Image / 同等图模,比例 4:3。每张点开即可复制完整英文提示词。

1

MADAME CHERRY 樱桃罐产品图

作者附图原图(1200×1600):粉色樱桃饮料罐;与站内 Ima Studio 樱桃罐广告同一张图

第 1 步
MADAME CHERRY 樱桃罐产品图
▸查看完整出图提示词(点击复制区)
复制
原帖未附提示词;这是作者附在自回复里的产品参考图。

步骤二 · 7 镜头故事板(人话版)

方便你对照成片理解每一镜在干什么。

  1. Shot 1 — 0–3s 樱桃罐在前景,背景虚化。
  2. Shot 2 — 4–7s 四个日本女生在走廊里登场。
  3. Shot 3 — 8–10s 一人拿罐喝一口。
  4. Shot 4 — 11–13s 俯拍四人。
  5. Shot 5 — 14–18s 樱桃滚落,饮料和罐身微距。
  6. Shot 6 — 19–25s 四人大笑,举罐干杯。
  7. Shot 7 — 26–30s 产品收尾。
关键约束:四个成年女生发型各不相同,全片不变脸;产品外观锁定;硬切、匹配剪辑和甩镜保持快节奏。提示词写的是 SIPPO 纸盒,成片是 MADAME CHERRY 罐,二者不一致。

步骤三 · 完整视频提示词

直接全选复制到 Seedance。@Image 1–1 必须对应上面 REF 编号。

GEN 01

MADAME CHERRY 樱桃饮料广告

主帖英文完整提示词 · 配 1 张产品图 · 提示词描述的是 SIPPO 纸盒

复制
SCENE CONTEXT
Premium 30-second Japanese cherry juice commercial: playful, surreal, fashion-forward, photorealistic and highly polished. Energetic pacing, Japanese fashion-ad aesthetics, creative HARD CUTS, MATCH CUTS and WHIP CUTS.

ACTIVE REFERENCE
<<<image_1>>> is the exact SIPPO Cherry carton reference. Preserve its matte powder-pink rectangular carton, folded top, white flexible straw, striped sunset symbol, dark-red SIPPO logo, Cherry label and two smiling cherries. Never change the packaging into another container.

CHARACTERS
Four adult Japanese women, 22–28, distinct hairstyles: black bob, raven ponytail with burgundy ribbons, copper-brown bob, waist-length black hair with blunt bangs. Tokyo fashion styling in cherry red, pink, ivory and chrome. Stable faces, natural skin and believable friendship.

FIRST FRAME
Carton already dominates the foreground with its full front panel readable; lead woman directly behind it. No establishing shot.

FORMAT MODE
Fast multi-shot commercial with consistent product, characters, wardrobe and color world. Every shot introduces a new visual idea.

ACTION AND CAMERA SEQUENCE
OPENING — 107° wide rectilinear shot. Carton fills foreground on glossy pink table. Lead woman smiles and points at straw as camera rapidly pushes in.

WHIP CUT — Camera bursts through a cherry-red circular portal into a surreal Tokyo studio street with pink tiles, cream walls, chrome rails and giant cherries. Four women walk toward camera in synchronized formation. 84° wide stabilized dolly.

MATCH CUT — Carton passes through a circular wall opening and emerges into another woman’s hands inside a burgundy/pink Japanese photo booth. Fast 180° orbit as she sips and side-eyes camera.

OVERHEAD — Four women form a radial composition around a cherry-red platform, passing the carton clockwise while camera rotates opposite. Two cherries roll across frame as transition.

MACRO INSERTS — Condensation, flexible straw, fingertips, glossy cherry, SIPPO logo and smiling cherry graphics. Product remains faithful to <<<image_1>>>.

LOW ANGLE — Four women surround the product pedestal. Camera rapidly cranes upward as they turn toward camera and break into natural laughter. Realistic hair and fabric motion.

FINAL GROUP — 84° wide cherry-red stage with giant circular sunset-inspired light. Each woman holds an identical carton and they perform a synchronized toast.

FINAL PACKSHOT — HARD CUT to cream-pink studio. Exact SIPPO Cherry carton on polished pedestal with two cherries beside it. Straw bends right. Slow premium telephoto push. Hold for brand recognition.

LIGHTING AND IMAGE QUALITY
Premium Japanese beauty-commercial lighting, soft overhead light, cherry-red edge light, pearlescent skin, powder pink/burgundy/cream palette. Photorealistic ARRI Alexa 35 look, natural grain, HDR, pristine commercial finish.

PHYSICS
Realistic carton weight and stiffness, natural finger pressure, flexible straw, gravity-driven condensation, believable hair, fabric and cherry motion.

AUDIO
Original upbeat Japanese electro-pop with female vocal chops, bass, claps and sparkling synths. Add synchronized carton taps, straw flex, cherry rolls, fabric swishes, whooshes and sip sounds. Final toast: “SIPPO Cherry!” End with a two-note sonic logo. No subtitles.

这是 Demo

当前是单页静态站:视频 + 指引 + 可复制提示词。后面可以做成多教程列表、账号、收藏提示词、一键复制、手机竖屏版等。

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