成片拆解
来源 · X

一滴辣酱,全员警报 · MAYDAY 辣酱广告
30 秒写实广告短片,怎么做出来的?

Claude Opus 5.5 写分镜、Magnific 出片的辣酱广告:一滴辣酱落向塔可,控制室拉响最高警报。

套路 · 产品广告30秒 · 产品广告16:9 横屏Claude Opus 5.5 → Magnific简版创意 + 4 张风格参考 → 6 镜提示词辣酱 · 控制室警报喜剧

钩子在哪

时间为抽帧估计

结构:辣酱将滴 → 控制室警报 → 全力抢险 → 咬一口破防 → 任务完成 → 产品定版

看完成片再对照:这条片子靠什么在几秒内抓住人。点时间可跳到成片对应位置。

开场钩子

第 0 秒是极近的慢镜头:红色辣酱瓶斜在一只脆皮塔可上方,瓶口一滴辣酱正在成形,约 3s 巨大的红字「T-MINUS 3」铺满背景。

过程怎么推进

约 5s 切到复古控制室,留小胡子的主管起身拍下红色按钮,约 7s 满屏「SPICE LEVEL / CRITICAL」;约 10s 巨型风扇全速转动,约 12s 闸门放水,约 13s 红字「EMERGENCY」横扫画面。

包袱

约 15s 那一滴终于落到塔可上;约 17s 卷发小哥咬一口、若无其事地嚼,约 19s 突然瞪大眼睛,叠上「too MUCH」。

结尾怎么收

约 20s 控制室欢呼、纸片乱飞,约 23s 小哥含泪竖大拇指,「MISSION ACCOMPLISHED」配手写「barely」;约 25s 钴蓝底上单瓶定版,身后是巨大品牌字,下方「ONE DROP. FULL ALERT.」。

跟做照抄这一点

把「吃辣」这件小事当成灾难片来拍:每镜都配一句铺满全屏的大字,四角加小编号标签,全程只用 3 种颜色,最后回到一瓶酱的定版。

三步搞懂

别急着上视频模型。这个片子的秘密是:先把角色和场景锁死,再一次生成 6 个镜头。

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第一步:一句创意 + 4 张风格参考图交给大模型

Magnific 给 Claude Opus 5.5 和 GPT-6 Astra 的是同一句简版创意:30 秒辣酱广告,一滴辣酱落到塔可上,引发控制室紧急事态,动作片式幽默、原创品牌和动态图形,英文字幕、无对白,参考但不照抄。另附 4 张风格参考图,它们的出图提示词写在帖子每张图的 ALT 文字里,见「参考图」卡片。

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第二步:让模型写出 6 镜分镜提示词

Claude 把品牌定为 MAYDAY,写成 6 个 5 秒镜头(T-MINUS 3 → SPICE LEVEL CRITICAL → EMERGENCY → TOO MUCH → MISSION ACCOMPLISHED → ONE DROP. FULL ALERT.)。每镜都重复同一段风格描述(电影机、光晕、胶片颗粒、钴蓝 / 信号红 / 奶油色)、四角小标签文字、一句满屏大字和声音,并写明无对白、无黑边。

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第三步:在 Magnific 里逐镜生成并拼成 30 秒

把下方完整提示词按镜头在 Magnific 里生成。帖子没说 Magnific 内部具体用了哪个视频模型。成片左上角有「Claude Opus 5.5」标签、右上角有 Magnific 水印;同线程还有 GPT-6 Astra 版(品牌 GOTA),可以对比同一个创意的不同写法。

步骤零 · 源头方法论提示词

先有这段,才有后面的参考图和逐镜提示词:它是制作这支片子的源头方法论。

METHOD

给大模型的创意简报(Creative brief)

Claude Opus 5.5 与 GPT-6 Astra 拿到的同一句创意 · 英文原文 · 帖子称为 short version

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Create a cinematic 30-second hot sauce ad. One drop hits a taco and triggers a control-room emergency. Action-movie humor, original branding and motion graphics. English text, no dialogue. Take inspiration from the references without copying them.

来源:@magnific 同一线程第二条帖(https://x.com/magnific/status/2103889158972580030),帖子原话:“We gave Claude and GPT an idea and a few visual references. Here’s the short version so you don’t have to start from scratch:” 引号里就是这段 brief,帖子称之为 short version(精简版)。 用法:Magnific 把这同一句创意,连同 4 张风格参考图(出图提示词在帖子每张图的 ALT 里,见下方「参考图」卡片),分别交给 Claude Opus 5.5 和 GPT-6 Astra,让模型自己发展方向、写出逐镜提示词;本页「步骤三」就是 Claude Opus 5.5 写出来的那一版。帖子结尾原话:“Each model developed its own direction, watch both below / Prompts in ALT”。

步骤一 · 做出这 4 张参考图

推荐用 GPT Image / 同等图模,比例 4:3。每张点开即可复制完整英文提示词。

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看台观众与蘸酱的她 · 出图提示词(图片 ALT 文字)

作者原图 2688×1520 · 编辑风看台群像

第 1 步
看台观众与蘸酱的她 · 出图提示词(图片 ALT 文字)
▸查看完整出图提示词(点击复制区)
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Wide 16:9 editorial campaign photo: ten stylish spectators packed in three tiers of outdoor stands, all looking right at an off-frame match. Hazy pale blue seaside sky, warm golden-hour sun. Preppy vintage tennis-club wardrobe in cream, butter yellow, forest green, navy and sky blue: cable-knit cricket sweaters and vests with striped V-necks, polo collars, green Harrington jacket, yellow windbreaker, sweater tied over shoulders, white bucket hat, white cap, navy cap. Almost all wear retro tortoiseshell or black sunglasses. Diverse ages and ethnicities, including a mustached man, a woman with a dark bob and gold hoops, a bearded older man with salt-and-pepper hair, a blonde with a scrunchie ponytail, a grey-haired woman with a low bun. Everyone serious except a curly red-haired woman in a bright turquoise terry zip jacket, eyes closed, blissfully dipping a chicken nugget into a ketchup cup. Medium format film, soft grain, faded warm grade.
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办公室走廊踢球 · 出图提示词(图片 ALT 文字)

作者原图 2688×1520 · 35mm 低机位广角 · 注意:这段 ALT 正好 1000 字符(X 上限),「holding a roll」后面接的是另一段描述,原文不完整

第 2 步
办公室走廊踢球 · 出图提示词(图片 ALT 文字)
▸查看完整出图提示词(点击复制区)
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Wide 16:9 editorial fashion photo on 35mm film, low wide-angle from floor level, slight Dutch tilt. Late-90s office hallway: beige walls, drop ceiling, grey filing cabinets, burnt orange carpet. Left foreground, a man with long dark wavy hair kicks a football mid-strike, leaning back, leg toward camera; royal blue sleeveless jersey with white trim, red shorts with white stripes, white crew socks, chunky white retro sneakers. The ball flies, slightly blurred. Back right, an open steel elevator is the goal: a dark-haired goalkeeper crouches inside in ready stance, white gloves, white retro football jersey, blue shorts, sneakers, eyes on the ball. Middle background, a couple leans on the wall chatting, ignoring it: a man in a mint-green oversized V-neck sweater and grey trousers, a blonde woman with messy updo in black turtleneck, black pleated mini skirt and heels holding a roll adults in an office space, one person kicks a soccer ball while another prepares to catch it near an elevator.
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「TODO CAMBIA」字效海报 · 出图提示词(图片 ALT 文字)

作者原图 2048×1152 · 橙色压字 + 草坡照片

第 3 步
「TODO CAMBIA」字效海报 · 出图提示词(图片 ALT 文字)
▸查看完整出图提示词(点击复制区)
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Wide 16:9 editorial poster. Background: 35mm film photo of a vast, gently curved green grassy hill under a deep blue sky with wispy cirrus clouds. A tiny lone man stands on the crest at the right third, looking down: red knit sweater, off-white trousers, navy cap, hands in pockets, dwarfed by empty space. Over the photo, a massive condensed all-caps grotesque sans-serif headline fills the canvas edge to edge in three tightly stacked lines: "TODO CAMBIA" / "CUANDO" / "LO MIRAS BIEN". Letters in warm saturated orange with crumpled paper risograph texture, white speckles, scuffed ink dropouts and slight transparency so sky and grass show through. A loose hand-drawn cream marker loop circles "TODO" and the "C" of "CUANDO". Tiny centered white spaced-out caps at the bottom: "OTRA PERSPECTIVA". Crinkled paper overlay, film grain, muted analog colors, faded 90s print feel. Bold graphic design meets documentary photography.
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「OTRA MIRADA」字效海报 · 出图提示词(图片 ALT 文字)

作者原图 2048×1152 · 动态模糊奔跑 + 奶油色粗圆体

第 4 步
「OTRA MIRADA」字效海报 · 出图提示词(图片 ALT 文字)
▸查看完整出图提示词(点击复制区)
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Wide 16:9 cinematic poster. Background: heavily motion-blurred photo of a woman running in profile left to right along a beach at golden hour, long-exposure panning shot, her silhouette smeared into horizontal streaks of warm orange and dark brown with ghosted trails. Deep teal-green sky in the upper two thirds, a pale blurred light band across the middle, burnt orange sand below, dark vignette. Heavy analog grain, saturated 70s color grade. Typography: ultra-bold wide rounded heavy sans-serif in cream, all caps, tight tracking. Upper left: "OTRA" / "MIRADA" stacked. Lower right: "MISMO" / "MUNDO" stacked, overlapping the runner's legs. Small spaced-out cream caps top right: "CAMBIA LA PERSPECTIVA". Small spaced-out cream caps bottom left: "TODO EMPIEZA EN CÓMO LO VES." Sharp clean type against the dreamy blurred photo, editorial sports-campaign aesthetic.

步骤二 · 6 镜头故事板(人话版)

方便你对照成片理解每一镜在干什么。

  1. Shot 1 — 0–5s 极近慢镜头:红色辣酱瓶斜在塔可上方,一滴辣酱成形、颤动、滴落,背景铺满红字「T-MINUS 3」。
  2. Shot 2 — 5–10s 复古 70 年代控制室,红色连体服操作员,留小胡子的主管拍下红色按钮,红色警灯转起,满屏「SPICE LEVEL / CRITICAL」。
  3. Shot 3 — 10–15s 动作蒙太奇:巨型风扇全速转动、钢闸门放出水墙、操作员双手拉杆,红字「EMERGENCY」横扫,叠红色手写字。
  4. Shot 4 — 15–20s 辣酱落在塔可上,卷发红运动服小哥咬一口,先淡定后瞪眼、流汗、头发被风吹起,急推脸部,叠「too MUCH」。
  5. Shot 5 — 20–25s 快切:控制室欢呼拥抱、纸片乱飞,主管擦汗,小哥含泪竖大拇指,「MISSION ACCOMPLISHED」配手写「barely」。
  6. Shot 6 — 25–30s 钴蓝底单瓶产品定版,身后巨大红色品牌字,下方奶油色「ONE DROP. FULL ALERT.」。
关键约束:每镜都重复同一段风格描述:电影机拍摄、光晕、暖调胶片颗粒、钴蓝 / 信号红 / 奶油色、海报式大字叠实拍、四角小标签;画面里只能有一瓶酱,不出现其他品牌;无对白,只有音效和音乐;无黑边、无强暗角;第 5 镜用全画幅,不分屏、不用圆形画框。与成片不符:定版的品牌字和瓶身标签是「MAYAM」,不是提示词写的「MAYDAY」;「EMERGENCY」上方的手写字不是提示词写的「obviously」,拼写不清;第 5 镜四角标签的编号有错(左下写成 SP-03)。缺口:帖子没说 Magnific 内部用的是哪个视频模型;4 张参考图是给大模型的风格参考,帖子没说是否直接喂给了视频模型;参考图 2 的 ALT 正好 1000 字符,原文不完整;音频没有转录。

步骤三 · 完整视频提示词

直接全选复制到 Seedance。@Image 1–4 必须对应上面 REF 编号。

GEN 01

Claude Opus 5.5 写的 6 镜视频提示词

30s · 16:9 · 6 × 5s · 英文完整提示词(线程第 3 帖长文)

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SHOT 1 · T-MINUS 3 · 0–5s
Shot on cinema camera, halation effect, warm analog film grain, saturated cobalt blue, signal red and butter cream palette, editorial poster typography layered over live action, tiny uppercase micro labels in the four corners reading “SP-01”, “HOT SAUCE”, “LEVEL 5”, “EST. 2026”. Extreme macro slow motion on a clean cream kitchen counter against a cobalt blue wall: a glossy red glass bottle labeled MAYDAY tilts over a crispy taco; one bright red drop forms at the tip, trembles and detaches. Giant full-bleed tightly tracked bold red grotesk uppercase text “T-MINUS 3” fills the whole frame behind the drop, edge to edge. No other bottles, no other brands. No dialogue, no speech, only a deep trailer boom and a ticking clock. No black borders, no strong vignette.

SHOT 2 · SPICE LEVEL CRITICAL · 5–10s
Shot on cinema camera, halation effect, warm analog film grain, saturated cobalt blue, signal red and butter cream palette, editorial poster typography layered over live action, tiny uppercase micro labels in the four corners reading “SP-02”, “CONTROL”, “ALERT”, “02/06”. Wide shot of a retro 70s mission control room with cobalt blue walls and cream consoles, operators in red jumpsuits with headsets. A serious mustached chief in a cream uniform rises in slow motion and slams a giant red button, red beacons start spinning. Huge wide rounded extra-bold butter cream words “SPICE LEVEL” stacked over giant bold red grotesk uppercase “CRITICAL” spanning the full frame width. No dialogue, no speech, only an alarm siren. No black borders, no strong vignette.

SHOT 3 · EMERGENCY · 10–15s
Shot on cinema camera, halation effect, warm analog film grain, saturated cobalt blue, signal red and butter cream palette, editorial poster typography layered over live action, tiny uppercase micro labels in the four corners reading “SP-03”, “FANS ON”, “GATES OPEN”, “03/06”. Fast action montage with crash zooms and horizontal motion blur streaks: enormous industrial fans spin up to full speed, then heavy steel floodgates slide open and release a powerful wall of cool water, an operator in a red jumpsuit pulls a big lever with both hands. Giant full-bleed bold red grotesk uppercase text “EMERGENCY” slides across the frame, with a flowing red handwritten script word “obviously” overlaid on top. No numbers, no gauges. No dialogue, no speech, only roaring fans, rushing water and siren. No black borders, no strong vignette.

SHOT 4 · TOO MUCH · 15–20s
Shot on cinema camera, halation effect, warm analog film grain, saturated cobalt blue, signal red and butter cream palette, editorial poster typography layered over live action, tiny uppercase micro labels in the four corners reading “SP-04”, “IMPACT”, “CONFIRMED”, “04/06”. Clean kitchen with a cobalt blue wall and cream counter, nothing else on the counter. The red drop lands on the taco with a tiny splash in slow motion. A young man with curly hair in a red tracksuit picks up the taco and takes a big bite, chews calmly, then his eyes widen dramatically, a bead of sweat rolls down, a strong wind blows his hair back. Crash zoom into his face. Huge wide rounded extra-bold butter cream words “too” stacked over giant bold red uppercase “MUCH” filling the frame. No dialogue, no speech, only a deep bass hit then silence. No black borders, no strong vignette.

SHOT 5 · MISSION ACCOMPLISHED · 20–25s
Shot on cinema camera, halation effect, warm analog film grain, saturated cobalt blue, signal red and butter cream palette, editorial poster typography layered over live action, tiny uppercase micro labels in the four corners reading “SP-05”, “STATUS”, “STABLE”, “05/06”. Fast rhythmic cuts: the control room operators cheering and hugging as papers fly through the air, the mustached chief calmly wiping his brow with a handkerchief, the young man in the red tracksuit smiling with teary eyes and giving a thumbs up. Full-frame images, no split screen, no circular frames. Giant full-bleed bold red grotesk uppercase text “MISSION ACCOMPLISHED” across the frame with a flowing red script word “barely” overlaid on top. No dialogue, no speech, only a triumphant brass hit. No black borders, no strong vignette.

SHOT 6 · ONE DROP. FULL ALERT. · 25–30s
Shot on cinema camera, halation effect, warm analog film grain, saturated cobalt blue, signal red and butter cream palette, editorial poster typography layered over live action, tiny uppercase micro labels in the four corners reading “SP-06”, “HOT SAUCE”, “ONE DROP”, “06/06”. Clean product packshot: a single glossy red glass MAYDAY hot sauce bottle stands centered on a smooth cobalt blue background with a soft shadow, one red drop glistening at its tip, a light horizontal motion blur streak passes across. Behind it, a giant full-bleed tightly tracked bold red grotesk uppercase wordmark “MAYDAY” fills the entire frame edge to edge, with a small butter cream uppercase tagline underneath: “ONE DROP. FULL ALERT.” Only one bottle, no other brands. No dialogue, no speech, only a short siren blip and final beat. No black borders, no strong vignette.

这是 Demo

当前是单页静态站:视频 + 指引 + 可复制提示词。后面可以做成多教程列表、账号、收藏提示词、一键复制、手机竖屏版等。

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